Vermont Maturity is a print/digital magazine that has been published for since 1993. It is mailed to those age 50 and older in Chittenden County, as well as select area businesses, retailers, medical practices, and nonprofits, etc. Newsstand distribution is provided throughout northern Vermont, including Addison, Chittenden, Lamoille and Washington counties.

Published in both a print and digital versionVermont Maturity offers a wide range of local and regional coverage on topics including local news, finance, travel, fashion and beauty, business, caring for aging parents, careers, resident profiles, health and fitness, food, and things to do.

Vermont Maturity offers an inexpensive and effective way to reach the key 50+ Consumer Demographic that:

  • Controls 70% of America’s Wealth
  • Owns 63% of US Financial Assets
  • Are Responsible for 57% of “Big Ticket” purchases (new cars, etc.)
  • Account for 51% of All Entertainment Spending
  • Now Dominate Consumer Spending

We publish news items and press releases for free for current advertisers and have some exciting new products including editorial based advertising packages and free bulk copies of the magazine to qualified recipients.

Detailed articles and surveys that explain the best way to advertise and market to 55 plus consumers are listed below.

Contact Robin Nichols for a media kit: 802-332-3254 or email

How to Advertise to 55 Plus Consumers

How to Advertise to the Seniors

Baby Boomers Show More Trust In Print Advertising Than Online Ads

Survey Proves Print is Actually Growing in Popularity